Google Pay-Per-Click : PPC Marketing with Google

Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers. Conducting PPC marketing with Google requires using Google's advertising platform, AdWords.

Google PPC : Using AdWords

AdWords is Google's pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like:

• Relevance of ad copy to the keyword
• Relevance of the ad to its corresponding landing page
• The ad's click-through rate (CTR)
• Historical account performance
• Other relevance and performance factors

Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean more impressions at lower costs, lowering your cost per click and cost per action.

Pay-Per-Click Google : Why Use WordStream?

While learning Google pay-per-click AdWords marketingin a traditional setting provides many analytical capabilities to PPC managers, it can be a manually laborious process.
Trying to simply brainstorm a huge list of keywords is tremendously difficult and overwhelming, and trying to manually create keyword groups is just as strenuous.
WordStream provides solutions to these problems and more. Using WordStream with your Google AdWords pay per click campaigns will help you to:

• Discover and manage large lists of keywords
• Easily organize keywords into Google PPC keyword groups
• Create targeted and effective ads in under a minute
• Drive more business to your site through more highly qualified traffic
• Write better, more relevant AdWords landing pages
• Organize your data with just a few clicks
• Eliminate irrelevant clicks and wasted spend by implementing negative keywords

Google AdWords PPC Integration With WordStream

Rather than replace AdWords, WordStream works with your Google AdWords PPC account to give you streamlined functionality. With WordStream, you upload the work you've done using our software automatically into AdWords, saving time you might otherwise waste on manual, multi-step processes.
For example, when using the Google PPC keyword discovery tool, normally you would have to review your pay-per click keyword list manually, export your selected keywords into a spreadsheet, review the data, and then decide how to proceed. With WordStream, you can import lists of keywords from Google’s keyword tool with one click, and get actionable suggestions on how to use your keyword data. WordStream will offer you suggestions for keyword groups  (which can then be turned into Google PPC ad groups) to help you build powerful text ads and to optimize your Google PPC campaigns.
You can even create Google Pay-per-click AdWords text ads from right within your WordStream dashboard. Just click the term you want to create an ad group around, and WordStream will automatically take you through the process, offering informed suggestions and expert advice for your PPC ads.